Campaign Impact -

For years marketing people under pressure from clients have been grilled on the ROI (return on investment) of activity and the responses continue to only go some of the way of answering the question. 

It is not always possible to give a financial return for every £ spent but it is possible to provide a range of objective metrics which help judge the success of a campaign or guide the allocation of budgets.

In the public sector interventions made need to be scientifically accessed to understand the impact on the people they are designed to help and to demonstrate their worth against the cost.